News Summary
During Super Bowl 59, the American Cornhole League (ACL) from Rock Hill gained national attention through a commercial for Google Workspace, part of the “50 States, 50 Stories” campaign highlighting small businesses using advanced technology. The ad aired for 30 seconds and marked a significant milestone for the ACL, which has been growing since 2020 with broadcasts on ESPN. Google selected the ACL for its innovative approach and potential, showcasing cornhole as a competitive sport. This recognition elevates Rock Hill’s status in amateur sports, celebrating the community’s enthusiasm for the game and the future ahead for the ACL.
Rock Hill Shines Bright with Super Bowl Ad Featuring Local Cornhole League
In the vibrant city of Rock Hill, excitement filled the air during Super Bowl 59 as the local American Cornhole League (ACL) got its moment in the spotlight. While viewers across the country cheered on the Philadelphia Eagles and the Kansas City Chiefs, a team at the ACL headquarters sat back to admire a piece of work that showcased their passion and dedication.
The ACL was featured in a commercial for Google Workspace as part of a campaign named “50 States, 50 Stories.” The campaign aimed to highlight small businesses in each state utilizing Google’s advanced technology, particularly through artificial intelligence (AI) services. The ACL ad aired a total of 30 seconds during the game, reaching audiences through WJZY-TV in Charlotte and various FOX stations throughout South Carolina.
A Leap into the Limelight
It was a significant achievement for the ACL, which gained traction back in 2020 when it aired cornhole competitions on ESPN during a challenging time for sports. Their dedication to the game paid off, leading to a partnership with ESPN that allowed them to broadcast events on national television. Now, securing a place in the Super Bowl lineup marks another leap into the limelight for the ACL and the sport of cornhole itself.
As the game unfolded and excitement surged, ACL employees received a flood of messages from friends and family surprised to see their local league represented on one of the biggest stages in sports. The buzz was palpable, resonating across social media as friends shared their enthusiasm on a beautiful evening spent watching the Super Bowl together at the ACL headquarters, located at the University Center at Knowledge Park in Rock Hill.
A Smart Choice by Google
Google first reached out to the ACL back in November, realizing they were looking for standout small businesses to feature. Reports suggest that Google might have invested up to $8 million in the Super Bowl ad spot. Google’s team carefully selected the ACL using their Gemini program, reaching out to businesses across various sectors to represent the diverse entrepreneurial spirit in America.
Harris Beber, a key figure in marketing for Google Workspace, revealed that their goal was to include a mix of businesses from different states and industries while showcasing innovative uses of AI in everyday operations. Their AI was instrumental in filtering through thousands of potential participants in mere moments, allowing them to select the ACL among a smaller pool of finalists.
Embracing New Technology
Lucky for the ACL, they also use similar technology to condense hours of footage into bite-sized clips for promotional purposes. It’s clear that modern tools are helping this traditional game carve out a prominent place in the sporting world. Rock Hill has risen as a beloved center for cornhole enthusiasts, attracting attention and even hosting the ACL world championship annually.
The town has built a reputation as a cornerstone for sports, giving its residents and visitors alike exciting opportunities to enjoy events that cater to different interests. From city parks supporting youth leagues to major tournaments gearing up before the summer, Rock Hill certainly has established itself as a melting pot of activity and competition.
A Bright Future for the ACL
The ACL’s recognition on the Super Bowl stage not only puts them on the map but also reflects Rock Hill’s growing prominence in the world of amateur sports. It’s an exhilarating time, and ACL representatives can’t help but feel a sense of gratitude for being a part of something remarkable. With every match broadcasted and every commercial aired, the support has transformed the perception of cornhole from a backyard pastime to a thriving, competitive sport.
As Rock Hill continues to embrace the spirit of sports and community, it’s clear that the local cornhole league is right in the middle of an exciting journey filled with potential. The residents are proud to see their hometown making contributions to a beloved pastime while showcasing Rock Hill’s unique charm on a national stage. The future looks bright, and the ACL’s Super Bowl debut is just the beginning of many great things to come!
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Author: STAFF HERE ROCK HILL
The ROCK HILL STAFF WRITER represents the experienced team at HERERockHill.com, your go-to source for actionable local news and information in Rock Hill, York County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Come-See-Me Festival, Rock Hill Arts Festival, and motorsport events at the Rock Hill Velodrome. Our coverage extends to key organizations like the Rock Hill Chamber of Commerce and the Culture & Heritage Museums, plus leading businesses in manufacturing and technology that power the local economy such as 3D Systems and Comporium. As part of the broader HERE network, including HEREAiken.com, HEREBeaufort.com, HEREChapin.com, HERECharleston.com, HEREClinton.com, HEREColumbia.com, HEREGeorgetown.com, HEREGreenwood.com, HEREGreenville.com, HEREHiltonHead.com, HEREIrmo.com, HEREMyrtleBeach.com, HERENewberry.com, HERERockHill.com, and HERESpartanburg.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
