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NextGen TV Technology Transforms Broadcasting Landscape in Myrtle Beach, South Carolina

NextGen TV technology evolution

NextGen TV Revolutionizes Broadcasting in Myrtle Beach, S.C.

Myrtle Beach, South Carolina, witnessed an impressive digital revolution as television stations started employing NextGen TV technology this Wednesday. The shift to this technological advancement streamlines the delivery of sharper images, superior sound, mobile receptivity, and inclusion of internet-based programming.

WWMB Leads the Charge

Leading the way in this technological transformation is the locally owned television station WWMB. As part of Howard Stirk Holdings, WWMB took the pivotal step of converting its transmitter over to the ATSC 3.0 signal. This revolutionary change permits WWMB to broadcast its proprietary programming in addition to shows from four other stations in the market, namely WPDF, WBTW, WHMC, and the South Carolina Educational Television network of PBS stations.

A New Era of Broadcasting

The conversion to ATSC 3.0 signal well-situates WWMB to carry a higher volume of programming across more channels, setting the stage for a new era in the history of television broadcasting. NextGen TV technology paves the way for digital broadcast businesses to improve revenue generation, expected to bring billions in incremental revenue for TV stations.

BitPath Coordinates the Transition

The planning and coordination of this significant changeover were spearheaded by BitPath. With this transformative launch in Myrtle Beach, nearly the entire I-95 corridor is now part of the NextGen broadcasts, bringing a new viewing experience to the majority of residents in the area.

A Nationwide Trend

This shift in broadcasting technology is not restricted to Myrtle Beach alone. A similar transition to NextGen TV is taking place in over 70 cities across the United States. The nationwide changeover promises to significantly enhance the TV viewing experience of countless viewers across the country.


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