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What Do Real Estate Agents Do?

real estate agent handing over a key

Real estate agents are professionals who help people buy, sell or rent properties. They act as intermediaries between buyers and sellers and facilitate the buying and selling process. Real estate agents are licensed professionals who have a deep knowledge of the real estate market and can provide valuable insights and advice to their clients.

Here are various things that real estate agents do:

Market Analysis

Real estate agents are experts at analyzing the real estate market. They have access to a vast amount of data and can provide valuable insights into market trends, pricing, and inventory. They can help their clients understand what the market is like and what they can expect when buying or selling a property.

Real estate agents typically conduct several types of market analysis to help their clients buy or sell properties. Here are some examples:

  • Comparative Market Analysis (CMA): A CMA is an evaluation of similar properties that have recently sold in the same geographic area as the property being evaluated. Real estate agents use this analysis to help determine the fair market value of a property.

  • Absorption Rate Analysis: This analysis looks at the rate at which properties are selling in a specific area over a specific time period. It helps agents determine the supply and demand dynamics of the market and can be useful for pricing strategies.

  • Rental Rate Analysis: For investment properties, real estate agents may conduct a rental rate analysis to determine the fair market rent for the property. This information can be used to set rental prices and evaluate potential rental income.

  • Price Per Square Foot Analysis: This analysis compares the price of properties based on their size. It can be useful for determining the value of a property based on its size and features.

  • Demographic Analysis: Agents may also look at demographic data for a particular area to identify trends and patterns that could affect property values. This may include factors such as population growth, income levels, and employment rates.

These analyses can help real estate agents provide their clients with data-driven insights to make informed decisions about buying or selling a property.

Property Valuation

real estate agent evaluating a property.

One of the most important tasks of a real estate agent is to determine the value of a property. They use their experience and market knowledge to assess the value of a property, taking into account factors such as location, condition, and amenities.

Real estate agents typically use a variety of methods to determine the value of a property. Here are some of the most common approaches:

  • Comparative market analysis (CMA): This involves looking at recent sales of similar properties in the same area to determine a property’s value. The agent will compare the property in question to others that have recently sold and make adjustments for any differences in size, features, or condition.
  • Cost approach: This approach involves determining the cost of rebuilding the property from scratch, including the cost of the land, materials, and labor. This approach is often used for new or unique properties that don’t have comparable sales in the area.
  • Income approach: This approach is commonly used for commercial properties or rental properties. It involves estimating the potential rental income of the property and then calculating its value based on the expected cash flow over time.
  • Automated Valuation Models (AVMs): These are computer programs that use algorithms and data to estimate the value of a property. AVMs use information from recent sales, property characteristics, and local market trends to determine a property’s value.
  • Professional appraisal: In some cases, a real estate agent may recommend that a professional appraiser be hired to determine the value of a property. Appraisers are licensed professionals who use a combination of the above methods to determine a property’s value.

Ultimately, the method used to determine the value of a property will depend on a number of factors, including the type of property, its location, and its condition. A knowledgeable real estate agent will be able to recommend the best approach based on these factors.

Property Listing

real estate agent creating a property listing

Real estate agents help their clients list their properties for sale or rent. They use their marketing skills to create compelling listings that attract potential buyers or renters. They also handle inquiries, showings, and negotiations on behalf of their clients.

A property listing refers to the information provided by a real estate agent about a property that is available for sale or rent. It includes details such as the address, price, size, number of rooms, and features of the property, as well as photographs or virtual tours that showcase the property’s unique features.

Real estate agents use property listings as a marketing tool to attract potential buyers or renters. They use their knowledge of the local market and their expertise in marketing to create listings that are compelling and informative. This includes crafting descriptions that highlight the property’s best features, and selecting high-quality images that showcase the property’s unique attributes.

Once the listing is created, the real estate agent handles inquiries from interested parties, schedules showings, and negotiates offers on behalf of their clients. They work to ensure that their clients receive the best possible price and terms for their property, and that the transaction is completed smoothly and efficiently.

Overall, a property listing is a critical part of the real estate sales process, as it provides potential buyers or renters with the information, they need to make informed decisions about a property.

Buyer Representation

real estate agent buyer representation

Real estate agents represent buyers in the buying process. They help their clients find properties that meet their needs and budget, and negotiate the terms of the sale. They also assist with the paperwork and legal aspects of the transaction.

When a client is looking to buy a property, the agent works on their behalf to find properties that match their specific requirements and budget. They may search for properties that meet specific criteria, such as location, size, number of bedrooms, and so on.

Once the agent has identified a suitable property, they work with the buyer to arrange a viewing and assess whether it meets their needs. If the buyer is interested in making an offer, the agent will help negotiate the terms of the sale, such as the purchase price, closing date, and any contingencies.

During the buying process, the real estate agent also helps their client with the paperwork and legal aspects of the transaction. This includes preparing and submitting offers, reviewing contracts, and coordinating with other professionals involved in the sale, such as attorneys and home inspectors.

Seller Representation

real estate agent seller representation

Real estate agents represent sellers in the selling process. They help their clients prepare their properties for sale, set the asking price, and market the property to potential buyers. They also handle inquiries, showings, and negotiations on behalf of their clients.

Real estate agents also help people sell their properties. They work on behalf of the seller and represent their interests throughout the selling process.

One of the key roles of a real estate agent is to help their client prepare their property for sale. This may involve providing advice on home staging, repairs, and other improvements that can increase the property’s appeal to potential buyers.

Another important task is setting the asking price. Real estate agents use their knowledge of the local market, as well as their experience with similar properties, to recommend a price that is both realistic and competitive.

Once the property is ready to go on the market, the agent will develop a marketing plan to reach potential buyers. This may include listing the property on the MLS (Multiple Listing Service), creating online and print ads, and hosting open houses.

As inquiries and showings come in, the agent will handle these on behalf of their client. They may answer questions, provide additional information, and schedule appointments for potential buyers to view the property.

When an interested buyer is ready to make an offer, the agent will assist with negotiations. They will work to achieve the best possible terms for their client, while also ensuring that the transaction is fair and legally sound.


real estate agent negotiation

Real estate agents are skilled negotiators who can help their clients get the best deal possible. They negotiate with buyers or sellers on behalf of their clients and work to find a mutually beneficial agreement.

Real estate negotiation involves a real estate agent representing either a buyer or seller and working with the other party’s agent to reach an agreement on the terms of a property sale or purchase.

A skilled real estate agent understands the needs and interests of their client and the other party involved in the negotiation, as well as the market conditions and the current value of the property. They use this information to find common ground and propose offers or counteroffers that move the negotiation forward.

Negotiation in real estate can involve multiple rounds of offers and counteroffers until both parties agree on a price and other terms such as the closing date, contingencies, and repairs. A successful negotiation results in a contract that satisfies the needs of both the buyer and seller and protects their interests.


Real estate transactions involve a lot of paperwork, including contracts, disclosures, and other legal documents. Real estate agents help their clients navigate the paperwork and ensure that everything is in order.

Real estate agents are trained to understand the various legal documents involved in a real estate transaction and can help their clients navigate the paperwork with ease. They can help their clients understand the terms of the contracts they’re signing, ensure that all necessary disclosures are made, and help facilitate communication between the parties involved in the transaction.

Ultimately, having a real estate agent to help with the paperwork involved in a real estate transaction can save time and reduce stress, making the process of buying or selling a home much smoother and easier for everyone involved.


real estate agent closing a deal


Closing in real estate refers to the final stage of a property transaction where the legal transfer of ownership from the seller to the buyer is completed. This process involves a series of steps that include verifying and signing various legal documents, paying the required fees and charges, and transferring the funds necessary to complete the purchase.

During the closing process, a real estate agent plays a crucial role in guiding and assisting their clients. They help prepare the necessary documents, coordinate with other parties involved, such as the seller’s agent, the title company, and the lender, and ensure that all requirements are met before the final sale.

Real estate agents also help their clients navigate any unexpected issues that may arise during the closing process, such as title defects, liens, or last-minute complications, to ensure that the sale is completed successfully.

A successful closing is essential for both buyers and sellers, as it marks the official transfer of ownership and finalizes the deal. By working closely with their clients and leveraging their expertise, real estate agents make the process as smooth and stress-free as possible.

Overall, real estate agents play a vital role in the buying, selling, and renting of properties. They use their knowledge and expertise to help their clients navigate the real estate market and get the best possible deal. Whether you’re buying or selling, a real estate agent can help you achieve your goals.

HERE Rock Hill
Author: HERE Rock Hill

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