ORLANDO, FL — Friendly Technologies, a long-running provider of TR-069 and TR-369 device-management software for broadband and IoT operators, announced this week that founder and Chief Executive Officer Ilan Migdal will deliver a featured presentation at Fiber Connect 2026, the fiber-broadband industry’s largest annual conference, taking place this June at the Orange County Convention Center in Orlando.
Migdal’s session will walk operators through the latest evolution of Friendly Technologies’ device-management stack — including its TR-369 User Services Platform (USP) implementation, AI-assisted diagnostics, and a unified data lake that lets internet service providers correlate gateway telemetry with customer-care tickets in near-real time. The company says its software is deployed across more than 50 million subscriber devices worldwide, with deployments spanning tier-one telcos in North America, Europe, Latin America, and Asia-Pacific.
Why this matters for the Carolinas broadband market
For mid-market fiber overbuilders and rural electric cooperatives — including the growing roster of independent fiber providers serving York County, Lancaster County, and the wider Charlotte–Rock Hill region — TR-369 has become the table-stakes protocol for managing the customer-premises equipment behind every gigabit subscriber. Older TR-069 deployments are reaching end-of-life as gateway vendors ship Wi-Fi 6E and Wi-Fi 7 hardware that requires the newer protocol’s flexible data models.
Migdal’s Fiber Connect remarks are expected to focus on three operational pain points the platform is designed to address: (1) reducing truck-rolls by surfacing root-cause Wi-Fi mesh issues remotely before a customer calls in, (2) accelerating provisioning of new device classes — IP cameras, smart thermostats, EV chargers, mesh extenders — without per-vendor custom integrations, and (3) feeding network performance data into operator AI models for proactive capacity planning.
Company background
Headquartered in Israel with U.S. operations, Friendly Technologies has been active in the device-management space for more than two decades. The company was an early implementer of the Broadband Forum’s TR-069 standard in the 2000s and a contributor to the subsequent TR-369/USP working group. Its current customer roster, per company disclosures, includes deployments with mobile network operators, fiber-to-the-home providers, fixed-wireless operators, and large enterprise IoT programs.
Fiber Connect 2026 context
Fiber Connect, hosted annually by the Fiber Broadband Association, is the U.S. fiber industry’s flagship event. The 2026 program runs over four days and is expected to draw more than 6,000 attendees from ISPs, equipment vendors, software platforms, municipal broadband authorities, and federal program offices administering the $42.5 billion Broadband Equity, Access, and Deployment (BEAD) program. Vendor demonstrations on the show floor are widely seen as a leading indicator of which platforms small and mid-tier U.S. ISPs will standardize on over the next 18 to 24 months.
Local relevance
Several fiber operators serving Rock Hill, Fort Mill, Tega Cay, Lake Wylie, and the broader York County footprint — including the established cable incumbents and a growing field of independent overbuilders — operate device fleets large enough that protocol selection materially affects field-tech routing, network operations center staffing, and quarterly capital expenditure. The session is open to all Fiber Connect badge holders.
Friendly Technologies’ Fiber Connect 2026 presence will include a booth in the main exhibit hall in addition to Migdal’s session; specific time and room assignments will be published in the final conference program.
